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Yazı etiketleri “Yükseköğretim”

Corporate communication as a substantial function in higher education management

This study aims to reveal the benefits of corporate communication for higher education institutions. Within this scope, we address the areas that higher education systems are currently struggling with and discuss the factors that force institutions to change in light of the literature. In these circumstances that force higher education systems to change, we analyzed the need for well-planned communication studies for higher education institutions. We present evaluations on the potential impact of corporate communication efforts on the performance and success of higher education institutions, which have a wide stakeholder ecosystem. We determined the advantages that corporate communication provide to higher education management in the dimensions of basic management processes such as decision making, planning, organization, coordination, control, and evaluation.